Where Do You Display Your QR Code?
QR codes are appearing on everything from scarves to wedding cakes, but who scans them? August 12th, comScore, released mobile QR and bar code scanning study results from its comScore MobiLens service.Mark Donovan, comScore senior vice president of mobile points out the importance of this study for business:'QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,' Donovan added: 'For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.' The comScore study yields surprising results,about who scans 2D codes,where they scan the codes,and where most scanned codes are posted, How can your business profit from the comScore study?
