QR Code Study Reveals Important Marketing Tips!

Where Do You Display Your QR Code?

QR codes are appearing on everything from scarves to wedding cakes, but who scans them? August 12th, comScore, released mobile QR and bar code scanning study results from its comScore MobiLens service.
Mark Donovan, comScore senior vice president of mobile points out the importance of this study for business:'QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,' Donovan added: 'For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.' The comScore study yields surprising results,about who scans 2D codes,where they scan the codes,and where most scanned codes are posted, How can your business profit from the comScore study?

How Do You Use QR Codes?

Marketing Your Highest Payoff Action

Get Results! Consistently Market Your HPA

How well are you presenting your call to action? What is your Highest Payoff action? How can you market it effectively?
Need help? Get a free Quick Blink assessment of how well you are marketing your HPA , email Suzanne Sholer Use “Free Quick Blink HPA” in the subject line.
Applying the following business building tips, can help you get better results from your advertising materials, and day to day interactions.

Create and Implement an effective Marketing Message Using your HPA