Small Biz? Good News! You Benefit from Data Boom! IBM Study Synopsis!

IBM Study Results Show Only 26% Tracking Blogs

While an IBM study shows most top marketing execs recognize the of Social Media marsketing, they are unprepared for the number crunching needed to effectively analyze and use the immense amount of data they receive from customer input. Big business is bogged down in their customer input. Small businesses can excell in social media marketing with shorter customer response time,and more individualized solutions. Four main challenges face Chief Marketing Officers:

1. Data explosion
2. Channel and device choices
3. Lack of Influence
4. Shifting demographics

Read on to learn more about this study, and how small business may have an advantage over big businesss as large corporations become mired in immense amounts of data.